Olipop Mock Campaign
Art Director & Designer: Ashley Liu
Copywriting & Strategy: Amanda Sierra, Ben Sherman, Ashley Liu, Leah Smith
Creative Brief
The Big Picture
Millennials and Gen Z have bad gut health. They look for convenient quick fixes instead of a lifestyle change.
Purpose
OLIPOP meets customers where they are, by providing health benefits and solutions in a way you are likely to incorporate in your lifestyle.
Background
Gut health is trending and it seems to be here to stay. From fermented foods to functional beverages, people are looking for ways to rebalance their gut biome to improve their overall health.
Key Insight
People are more concerned about their gut health than ever before.
Facts
Gen Z favors functional foods and beverages over supplements. Gen Z and Millennials experience a wider range of digestive issues. The benefits of pre and probiotics extend beyond the gut to affect a variety of health aspects, like cognitive and physical health.
Tone and Feel
Trendy, healthy, convenient
Target Audience
Health-minded, opportunistic middle to upper-class Gen Z and Millennial Women
Single Most Important Thing
Do your gut a favor.
Campaign Overview
OLIPOP wouldn’t be OLIPOP without its fearless mascot.
Meet OLI, your bubbly best friend and superhero all in one. Every time you take a sip of your favorite can of OLIPOP, she hitches a ride straight to your gut. Not only does she taste good, but she makes you feel good too.
OLI is here to remind everyone that your gut isn’t in charge around these parts, she is.
OLIPOP. Do Your Gut a Favor.
